Building the
new obvious

The future of retail will not be built by replacing local networks — but by making them work as one.

Est. 2022 Founded

Brazil Headquarters

43 hubbers Team

Est. 2022 Founded

Brazil Headquarters

43 hubbers Team

Est. 2022 Founded

Brazil Headquarters

43 hubbers Team

Est. 2022 Founded

Brazil Headquarters

43 hubbers Team

Born in hard moments.
Built through trust.

Hubii was born in January 2022, in Curitiba, built by founders with deep experience across e-commerce, logistics, product and innovation — united by the conviction that retail infrastructure was ready to be reinvented.

Meet the builders

Felipe Baulé CEO, Co-Founder

Felipe Latif CTO, Co-Founder

Gabriel Pires Product Director, Co-Founder

Alongside 40 more builders across Development, Product, Data, Growth and Operations.

Built by values,
not slogans

One Team Only

High performance starts with trust, empathy and collective wins.

Eye on the Ball

We focus on what matters most, measure progress and stay obsessed with the mission.

Extreme Builders

We value execution, ownership and the courage to build through uncertainty.

Till the Last Mile

We challenge the status quo and push further to create lasting change.

Join the team

We're building an ambitious future for retail — and we're looking for people who want to do meaningful work on hard problems that matter.

See open roles

Building thenew obvious

Born in hard moments.Built through trust.

Meet the builders

Built by values,not slogans

Join the team

Building the
new obvious

Born in hard moments.
Built through trust.

Built by values,
not slogans